GST Price Calculator
Work backwards from your target profit to a GST-inclusive selling price.
Tell us your costs and target margin — we'll tell you what to charge.
Where the money goes
- Your costs₹545
- Your profit₹234
- GST (to govt)₹140
On your own store you keep the full ex-GST revenue — no marketplace commission skimming your margin.
Start your free D2C storeThis free GST price calculator helps Indian sellers set a selling price with GST already built in, or check how much of a given MRP they actually keep. When a customer pays ₹1,499 on an 18% GST product, only about ₹1,270 is your revenue. The remaining ₹229 is GST that you collect for the government, file in your return and remit. It is not your income, and pricing without separating it makes a margin look healthier than it really is.
Enter your total cost and a target margin, pick the GST slab that applies to your product, and the calculator works out the GST-inclusive selling price you should charge. The logic first finds the revenue you need excluding GST, then adds GST on top, so the final price both covers your costs and leaves the margin you asked for. You can also run it the other way: type an MRP and the GST rate to split it into ex-GST revenue and the GST portion.
Getting the GST-inclusive price right matters most when you sell across channels. On Amazon and Flipkart the listed price includes GST, and so does the price on your own D2C store, but your costs and marketplace fees do not move just because tax is folded in. Knowing your true ex-GST revenue is what lets you compare margin after GST honestly between a marketplace order and a direct order, and price each one to actually hit the number you want.
Common questions
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