What we see inside seller accounts
Notes on fees, ads, RTO, pricing and D2C, written from real accounts. Not opinion pieces, just what the numbers showed.
Fees7 minThe four Amazon fees that are wrong more often than they are right
Referral, weight handling, return handling and closing fees quietly overcharge. Here is where they leak and what a scan tends to recover.
- Amazon
- Fees
- Reconciliation
MiniTaka team14 Aug 2026- Ads5 min
Your ROAS is fine and you are still losing money
Return on ad spend ignores fees, returns and product cost. The number that decides which campaigns to scale is contribution after everything.
- Ads
- Margin
- Amazon
MiniTaka team8 Aug 2026 - Logistics4 min
RTO is a pincode problem before it is a product problem
Return to origin clusters by geography more than by listing. Group failed deliveries by pincode before you change the product page.
- RTO
- Logistics
- Delivery
MiniTaka team3 Aug 2026 - D2C5 min
Why your own store beats a marketplace on the second order
Marketplaces win the first order on price. The repeat is where an own store changes the arithmetic, because you reach the buyer without paying again.
- D2C
- Retention
- Margin
MiniTaka team29 Jul 2026
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