Move budget between campaigns

Budget is only useful where it earns. MiniTaka watches which campaigns return above their break-even and which do not, and proposes moving money towards the ones that work.

How a move is proposed

• MiniTaka compares each campaign's ACoS against its product's margin over your window.
• It suggests trimming budget from underperformers and adding it to strong campaigns, never spending more in total than your cap allows.
• You see the before and after daily budgets before approving.

Keeping it safe

The daily spend cap you set under approval limits governs every move. MiniTaka will not increase total spend past it, so a budget shift stays a shift, not a quiet increase.

Give a new campaign a couple of weeks before you starve it. Moving budget away too early can cut off a campaign that was about to find its footing.