Read the waste list

The waste list is MiniTaka's plainest ad view: every keyword and target that has spent money over your window without earning it back. It is sorted by rupees wasted, so the worst offenders are at the top.

What each row shows

• Spend over the window, and the sales it produced, if any.
• The break-even ACoS for that product, based on its real margin, not a guessed target.
• A suggested action: pause, lower the bid, or add as a negative keyword.

Acting on it

You can approve a suggested pause straight from the list, or send the whole set to the approvals queue. If autopilot is on for ads within your daily cap, MiniTaka can pause clear waste on its own and log it.

A keyword with high spend and zero sales over a month is not always waste. Check it is not a new launch still gathering data before you pause it.