Marketplace vs Own Store

This free tool compares what one order earns you on a marketplace against what the same order earns on your own D2C store. Marketplaces like Amazon, Flipkart and Meesho charge a referral fee, a closing fee, GST on those fees and often a shipping charge, all of which scale with your selling price. Your own store carries none of those per-order cuts, so the tool shows the extra profit you keep on every single sale when a buyer orders direct.

Enter your selling price and product cost, then compare the marketplace column with the own store column side by side. The tool also works out the monthly break-even, which is the number of repeat orders you need to shift to your own store each month to cover the MiniTaka subscription. Because a subscription is a flat monthly cost while marketplace fees are charged on every order, the two models cross over once you have a steady base of direct buyers.

The point of the comparison is not to leave marketplaces. They bring new customers who have never heard of your brand. The realistic playbook for Indian sellers is hybrid: use the marketplace for discovery, then move repeat buyers to your own store with a branded insert or a small loyalty discount. As more of your volume goes direct, your blended margin improves because the largest fee, the marketplace commission, disappears on those orders.